While in every design field --digital or analog, publication or promotional- some strategic thinking is involved, in branding strategy is king. In fact, I see the creation of a brand as a fully visualized communication strategy at the very start (or restart) of a lifecycle. The branding process -the further development and maturing of the brand as it attracts recognition and loyalty from the public- also seems to me as a visual guide to good marketing. There must be a sound reason for everything you do, every step of the way -that’s probably why I prefer it to other disciplines of design.
Melina Papadioti - BA, MA, EMBA
Contact: melinapapadioti@icloud.com.